But the 31-year-old is follicularly clueless, according to a US hair removal company that's filed a lawsuit against her.
'Radiant' claims that Kim made false and misleading statements about their rival company 'TRIA' – who the reality star represents as a celebrity spokeswookie.
Kim publicly boasted that she regularly uses the TRIA at-home laser treatment all over her body, but Radiant argues (and even TRIA safety instructions state) that it's not safe for the face, head, ears, neck, nipples, genitals or bottom.
Radiant also reckons Kim was talking through her (hairless) bottom when she said, "You'll never need razors or shaving cream again." But the product is supposed to be used in conjunction with shaving.
Also, Kim admits she's been getting professional hair removal treatments for most of her life, so Radiant's lawsuit argues that TRIA can't possibly be her 'secret'.
Sounds like they're just splitting hairs!