Huh? Paris Hilton is too sexy for Brazil

It takes a lot to offend the open minded people of Brazil, but Paris Hilton oughta do it.

The heiress has been criticised for her "sexy" performance in a new beer commercial airing in the South American country.

Paris is the new face of Devassa beer — devassa means "very blonde" in Portuguese so we can see why she was an obvious choice — but gosh knows why the advertisers decided to sex her up.

Paris? Sexy? Somehow we don't think Brazilians are buying it!

Especially since this is the state she was in when she first launched the new brew...

Brazil's Secretariat for Women's Affairs is campaigning for the advertisement to be banned, saying it is "derogatory to women".

Check it out and let us know if you're offended…