The 10-year-old son of Spice Girl-turned-fashion mogul Victoria Beckham and global soccer champion David Beckham has decided to follow in his famous mum's footsteps, at least for now.
Featuring in a series of über-chic ads, Romeo brings a charismatic and youthful approach to the classic English brand. We saw his modelling debut a month ago, and now his latest campaign video showcases the luxury label's brand new runway bag. What 10-year-olds and handbags have to do with each other, we'll never know, but we still want one!
According to Burberry's creative director Christopher Bailey, baby Beckham "stole the show" during the shoot, sporting a toothy grin and playful demeanor on set.
"This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family," said Bailey.
"We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection," he added.
Well, we're hooked! While football fans may be disappointed, we just can't wait to see Romeo grow up and take over the fashion world, one super cute campaign at a time.
He may well grow up to be as handsome as his dad, who also just unveiled a new ad yesterday for H&M underwear:
Play guess the celebrity parent with us below!
