While Alex Jones and Matt Baker, the hosts of BBC's One Show, tried their best to prompt some kind of intelligible answers from the action movie veteran, 57-year-old Bruce managed to trail off in response to each of their questions. Bizarre.
When the camera cuts to the in-studio audience, the viewers are visibly confused and displeased.
According to The Sun, viewers later vented on Twitter, describing Bruce as "dead awkward", "uncomfortable" and "an ignorant, couldn't-care-less man".
The hosts did manage to glean one piece of information out of the star, with Bruce confirming that Die Hard 6 is definitely happening. Hopefully Bruce is more engaging in the upcoming Die Hard films than he is here.
Was Bruce under the influence? Or was he so mind-numbingly bored by questions that he refused to play along? Once thing's for certain: that interview certainly died hard.
Bruce fans, check out the trailer below – it's kinda hilarious.