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Jenny Craig won’t sign 'fake' Kim Kardashian to ditch her post-baby weight

Weight loss company Jenny Craig has passed on a deal with Kim Kardashian, explaining she's not "real" enough to represent women everywhere.

The star, who recently announced her pregnancy, might have to shed those post-baby kilos by herself.

Speaking with TMZ, a representative from Jenny Craig and Medifast explained that their campaigns hinge on demonstrating "real results for real women".

According to Jenny Craig's standards, Mariah Carey and Jessica Simpson are more "realistic". Kim Kardashian, who is a reality TV star, doesn't qualify. Ironic? Youbetcha.

"We will continue our working relationship with Mariah Carey," the rep said.

Last year, Kim endorsed Quick Trim, so she's not exactly hard up for potential weight loss deals.

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