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Justin Bieber's cringey new perfume ad: Shoppers faint every time he winks (yes, really)

What smells? Justin Bieber's new perfume commercial, that's what!

Maybe we're being a bit harsh on Le Biebz, but the ad for his second fragrance, Girlfriend, has a whiff of the cheeseball about it.

Nonetheless, it pokes fun at the 18-year-old's reputation for causing hyperventilation among millions of teenage girls wherever he goes.

In the ad, Justin's famous wink makes men, women and children drop to the floor with "Bieber fever". Perhaps they were just allergic to the hammy acting?

Justin filmed the ad to promote the upcoming Black Friday Thanksgiving sale at US department store Macy's.

A portion of the sales of his Girlfriend scent will go to the Make a Wish charity.

The eau de Bieber contains scents of "mandarin and juicy blackberry" with "exotic floral notes of pink freesia and star jasmine, and sultry notes of orchid and luminous musk".

Now we know what Selena Gomez smells like!

Do you wear Bieber's perfume? Has it increased your chances of finding your own Justin? Share with us below.

In pics: Celebrity perfumes

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