It seems that Jay-Z and Beyonce’s plans to brand their 10-month old baby have hit a road block.
The entrepreneurial new parents were denied the rights to the commercial use of the name “Blue Ivy” after a court ruled in favour of Boston event planning company, Blue Ivy Events, who have been operating under the name since 2009.
The legal battle began in January, when singer Beyoncé Knowles and rapper Shawn “Jay-Z” Carter reportedly filed an application to trademark the name directly after the birth of their first child, Blue Ivy Carter, in part to protect the name for future use in a line of baby products.
Despite fighting them in the courtroom, the wedding planners have nothing but love for the superstar couple and their bundle of joy, posting a photo of Beyonce and Jay-Z on their website with the caption, “Congrats to our soulmate couple with baby Blue Ivy!”
Regardless of their celebrity power status, The Carters now have no legal rights to reserve the name. We’re guessing they’re not used to being told “no”. Maybe they’ll have better luck with their next child!
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