It's all about making an impression at the glamorous Cannes Film Festival, and boy is the red carpet full of that!
Coming dangerously close to wardrobe malfunctions, Aussie singer-turned-actress Jessica Mauboy, and Will Smith's actress wife Jada Pinkett-Smith are getting the most attention for their plunging necklines.
In pics: Cannes 2012 red carpet frocks
Jess' near-nip slip caught the eyes of influential US site The Huffington Post, who called it "a seriously dangerous dress".
But the Australian Idol runner-up is basking in the spotlight after her Australian movie musical The Sapphires (watch trailer below) earned a standing ovation from industry bigwigs at Cannes on the weekend. Come on Aussie, come on!
Jada, in Cannes for her voice part in Madagascar 3: Europe's Most Wanted, rocked a roped-up Underwater Catwoman look with a V-neck that threatens a breast escape at any inopportune moment.
More diva-licious Cannes frocks in our massive red carpet slideshow!