The world's most famous sisters have stripped off their tops and gone semi-nude in an ad for their own denim line, and while there's no front on action, Kim,Khloe and Kourtney have got some mega side-boob action going on!
While some may be tempted to label the pic as blatant 'sex sells' advertising, or even suggest the they've Photoshopped the crap out of the shot, for Kim it's all about real beauty.
"Kourt, Khloe and I decided to go natural," she wrote on her blog yesterday, adding: "I think it's such a beautiful shot and Khloe and Kourtney both look so stunning."
What do you guys think of the new topless ad? Do Kim, Khloe and Kourtney look hot? Or just…fake?